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Culture of Services: New Perspective on Customer Relations

Course Description:

In this business and management course, you will learn how to analyze customer interactions, using video data taken in actual services. Through discussions of a variety of services such as sushi bars, restaurants, hotels and apparel, you will explore the nuanced and paradoxical nature of customer relations and discuss how to design services from cultural perspective. 

Course Tags: Hospitality
  • Instructor(s) Yutaka Yamauchi, Nao Sato
  • University
  • Provider
  • Start Date 28/Jan/2016
  • Duration 8 weeks
  • Main Language English
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