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Strategy & Business Models in a Digital World

Classified as: MGT250 - Lower Level Management courses (partial classified) (5 Alt. Courses Available)
Course Description:

How do you build a successful strategy in today’s rapidly changing business world? As new players define the basis of competition and industry boundaries become increasingly blurred, what is the impact of digital technologies? How can you discuss these topics confidently and evaluate the strategies of companies you are engaged with? In this business and management course, you will learn how to evaluate, discuss and frame strategies and business models that will help aid in your future career success and advancement. Given the accelerating speed of change, the knowledge of strategic options and new business models is more important than ever. This course will combine the principles of Entrepreneurial Thought & Action ® with the strategic frameworks informed by the latest digital disruptors. Uber and Airbnb (respective market capitalizations of $51B and $24B) own no cars or hotel rooms; they have created “sharing economy” marketplaces. Ford just announced that they are entering the “transportation services business” and Airbnb places 50,000 overnight stays every day - you can imagine the hospitality business has taken notice. Take this class to learn about new strategies and models, digital products and services, partnerships, platforms and ecosystems. Understand how you can be positioned to disrupt rather than be disrupted and deliver long-term, sustainable growth. This course will teach you to think strategically, holistically, and globally. You will identify and evaluate risk and opportunity, develop value propositions, and link analysis with action--from the initial idea through launch, growth, and beyond. This course is part of the Business Principles and Entrepreneurial Thought XSeries.

Course Tags: Strategy Startups
  • Instructor(s) Christopher Sprague
  • University
  • Provider
  • Start Date 11/Jul/2017
  • Duration Always Available
  • Main Language English
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