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An Introduction to Consumer Neuroscience & Neuromarketing

Classified as: NER S470 - NeuroMarketing
Course Description:

This course will introduce you to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the elements of the consumer mind, how it is studied, and how its insights can be applied in commercial and societal understandings of consumer behaviour.

  • Instructor(s) Various
  • University
  • Provider
  • Start Date 10/Nov/2014
  • Duration 7 weeks
  • Main Language English
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