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Designing, Running, and Analyzing Experiments

Course Description:

You will never know whether you have an effective user experience until you have tested it with users. In this course, you'll learn how to design experiments that compare design alternatives, techniques for running experiments, and how to analyze data from these experiments. You'll learn specific measures and concrete questions to ask users that will deliver meaningful results for your designs. This course will cover both fundamentals of experimental design as well as common web implementations, including A/B testing.

  • Instructor(s) Scott Klemmer
  • University
  • Provider
  • Start Date 16/Jun/2015
  • Duration 4 weeks
  • Main Language English
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