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Behavioral Economics in Action
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Behavioral Economics in Action

Course Description:

How can we get people to save more money, eat healthy foods, engage in healthy behaviors, and make better choices in general? There has been a lot written about the fact that human beings do not process information and make decisions in an optimal fashion. This course builds on much of the fascinating work in the area of behavioral economics and allows learners to develop a hands-on approach by understanding its methods and more importantly, how it can be harnessed by suitably designing contexts to “nudge” choice.

  • Instructor(s) Dilip Soman
  • University
  • Provider
  • Start Date 15/Oct/2015
  • Duration 6 weeks
  • Main Language English
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