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Marketing in a Digital World

Course Description:

This course will examine how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.

  • Instructor(s) Aric Rindfleisch
  • University
  • Provider
  • Start Date 01/Apr/2015
  • Duration 6 weeks
  • Main Language English
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