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Reputation Management in a Digital World

Course Description:

In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation. You will experience: how to build a robust and sustainable online reputation the positives of building a strong participatory culture how to manage social media issues based on a real-life examples how to manage a crisis and respond appropriately across multiple platforms. Throughout the course, you’ll learn from real life case studies and gain an understanding of the important role that blogs, Facebook, Twitter, Snapchat and other social platforms play in today’s business world. The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising. Please note: The course consists of 6 modules, however, the entire course will be open for 8 weeks allowing a week at the start for student orientation and a week at the end to finalise assessments.

  • Instructor(s) Bridget Tombleson, Lydia Gallant and others
  • University
  • Provider
  • Start Date 24/Oct/2016
  • Duration Always Available
  • Main Language English
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