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An Introduction to Marketing

Classified as: MRKT360 - Principles of Marketing (2 Alt. Courses Available)
Course Description:

This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry.

  • Instructor(s) David Bell, Peter Fader and others
  • University
  • Provider
  • Start Date 01/Jun/2015
  • Duration 6 weeks
  • Main Language English
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