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Introduction to Marketing

Classified as: MRKT360 - Principles of Marketing (3 Alt. Courses Available)
Course Description:

Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy and more.

  • Instructor(s) Darren Dahl, Paul Cubbon
  • University
  • Provider
  • Start Date 05/Jan/2016
  • Duration 6 weeks
  • Main Language English
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